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The Shelf Test
Project type
ATL / 360° Campaign
Date
2024
Role
Creative Director
How do you take a newly designed Nigerian skincare brand, fresh off the drawing board, and put it on the streets beside the most funded, most ambassadored, most shelf-dominant beauty brands in the world — and find out, without a million-dollar campaign or a celebrity's face, whether the packaging alone is compelling enough to stop a stranger mid-step and make them look twice?
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