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Packed & Launched
Project type
OOH & Digital
Date
2026
Location
Ontario, CA
Role
Creative Director
How do you take a brand new frozen yam product entering a market that has never seen it on a shelf, and craft the messaging, visuals, and market entry campaign so precisely that it doesn't just announce itself — it lands with enough force to make the category make sense, the audience lean in, and the shelf feel incomplete without it?
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