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The Beautiful Game: How Visual Systems Flow Like Arsenal's Attack
There's a moment in design and in football when all the disparate elements suddenly coalesce into something fluid, purposeful,...
Ugo Datémé
Oct 13 min read


The Evolution of Graphic Design in Modern Media
Graphic design has undergone a remarkable transformation over the past few decades. From traditional print media to dynamic digital...
Ugo Datémé
Sep 224 min read


The Rise of Interactive Gaming Experiences
The world of gaming has evolved dramatically over the past decade. What once was a simple pastime has transformed into a dynamic,...
Ugo Datémé
Sep 94 min read


The POWERS Story
Introduction: My decade-long experience in packaging design and design management at Unilever, combined with years in advertising,...
Ugo Datémé
Jan 193 min read


Unveiling The POWERS: A Bold Fusion of African Legends and Modern Superheroes
The POWERS Superhero Playing Cards are finally here! This groundbreaking deck brings African mythology to life, reimagining iconic...
Ugo Datémé
Jan 142 min read


"The Joker: Folie à Deux" est Magnifique
Personalized Incept: I am appalled by people wanting to enjoy the portrayal of such pain and suffering. A man has spent his entire life...
Ugo Datémé
Oct 20, 20244 min read


How to create a "Blue Bunny Soccer Fiesta"
The brief. As part of the marketing communications for Blue Bunny's in-store activations during the World Cup season, I wanted to evoke...
Ugo Datémé
May 1, 20244 min read


FREE GRID LAYOUT ASSIGNMENT
As part of my VISCOM (Visual Communication) Design Education course, we were each tasked with creating an assignment for a typography...
Ugo Datémé
Apr 23, 20241 min read


Critique Guidelines
A critique or discussion of a work or idea, particularly in the context of design, involves a thorough evaluation of all facets of the...
Ugo Datémé
Apr 23, 20241 min read


The Big Bang Creative Methodology
I had just woken up to the much-appreciated cold front after an extremely scorching fall of 2023 in Dallas, and looking forward to doing...
Ugo Datémé
Apr 21, 20243 min read
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